Apple’s iTunes Radio service – which provides free ad-supported streaming music via iOS, Apple TV, and iTunes – has surpassed Spotify to become the third-most popular music streaming service in the United States, according to a new report from Edison Research and visualized by Statista. The 8 percent share now enjoyed by iTunes Radio corresponds to more than 20 million users and trails only iHeartRadio at 9 percent and Pandora, which still maintains a plurality in the U.S. at 31 percent.
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Because iTunes Radio is automatically “built-in” to millions of iDevices and iTunes software installations, it is perhaps unsurprising that the service has reached its current level of popularity. But the jump in usage share is still notable as iTunes Radio is by far the youngest of the top streaming services in the U.S., having launched only last September.
While the Edison report only covered the United States, Apple is already working to expand iTunes Radio internationally. After months of negotiations with international record labels, Apple finally expanded the service to Australia in early February, the first of several countries slated for this year. While no official announcements have been made, sources close to Apple expect iTunes Radio to make its debut in the United Kingdom, Canada, and New Zealand in the coming months.