Apple changed the way that it sold tickets to this year’s Worldwide Developers Conference (WWDC) by pre-announcing their availability, but that only led to a record-breaking sellout. After going on sale at 1:00 p.m. EST, Apple informed developers by 1:03 p.m. that tickets had sold out.
As Apple’s consumer base has grown, and as mobile iOS application development has become more important to the industry, interest in the company’s annual developer event has grown exponentially. In 2010, it took Apple 8 days to sell the roughly 5,000 tickets for the event. That fell to 10 hours in 2011, less than 2 hours in 2012, and less than 3 minutes today.
The 2013 WWDC will take place Tuesday, June 10 through Friday, June 14, 2013 in San Francisco. The event kicks off Tuesday afternoon with a keynote from Apple that usually highlights Mac and iOS software development and introduces new products. After the keynote, developers get the opportunity to attend more than 100 sessions, hands-on labs, and other events hosted by Apple engineers and guest developers during the remainder of the week.
For those unable to attend, Apple will post videos of certain sessions on iTunes as the week unfolds.