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A History of the Apple Back to School Promotion

A History of the Apple Back to School Promotion

By Jim Tanous • Jul 2, 2014

Apple’s Back to School promotion is back for 2014, this time offering students and teachers an Apple Store gift card with the purchase of a Mac, iPad, or iPhone. But the promotion has changed quite a bit over the past decade, so we decided to compile the promotion details dating back to 2006 to see how it’s evolved since then.

Editorials

Apple Releases the New Mac Pro, Most Configs Ship in January

Apple Releases the New Mac Pro, Most Configs Ship in January

By Jim Tanous • Dec 19, 2013

Apple today finally announced the availability of the long-awaited new Mac Pro. With configurations ranging from $3,000 to $10,000, the new flagship Mac promises huge gains in OpenCL performance along with extensive expansion via Thunderbolt 2. But interested buyers will have to wait a few weeks to try them out. New orders won’t ship until January.

Hardware

How to Get Your iPhone 5s or 5c on Launch Day

How to Get Your iPhone 5s or 5c on Launch Day

By Jim Tanous • Sep 17, 2013

Excited to pick up a new iPhone? Apple released a press release this morning detailing exactly how and when anxious customers can grab their new iPhone 5s or iPhone 5c at Apple Retail Stores and online this Friday.

Mobile

Apple Retail Revenue Improves to $57 Per Visitor in Q1

Apple Retail Revenue Improves to $57 Per Visitor in Q1

By Jim Tanous • May 21, 2013

Apple’s retail division has long lead the industry but now Apple Retail Stores have hit a new high, according to Asymco’s Horace Dediu. Calculating the company’s first quarter retail revenue and total retail attendance, Mr. Dediu estimates that Apple earned a record $57.60 per visitor during the quarter, up from $51.75 per visitor in the first quarter of 2012. Apple’s 7 percent growth in revenue per visitor gives the company more than twice the performance of the number two retailer,…

News

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“It’s No Secret” That JCPenney is Sorry For Ron Johnson

“It’s No Secret” That JCPenney is Sorry For Ron Johnson

By Jim Tanous • May 2, 2013

It’s clear that retail guru Ron Johnson couldn’t recreate the astounding success he enjoyed at Apple during his 17-month stint at J.C. Penney, but the situation is so dire for the retail chain that it has begun to run an apology commercial acknowledging that the changes instituted by Mr. Johnson were not appreciated by customers. After leaving Apple in late 2011 to assume the position of CEO at J.C. Penney, Mr. Johnson introduced broad changes to the company’s core business model.…

News

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