Microsoft is hardly known for simplicity when it comes to products, but the company got it right with Surface. Despite lackluster sales, the Surface line is straightforward and easy to grasp with just a few minutes of research. So, of all the things that Surface can be legitimately criticized for, why do pundits bemoan its supposed complexity?
Email via Google+ is a Taste of the Future with a Terrible Introduction
Google on Thursday rolled out a controversial new feature that lets anyone on Google+ send an email to your Gmail account, even if they don’t have your email address. The new feature provides an interesting glimpse of a unified communications future, but Google did a terrible job introducing it.
Apple Should Merge iOS Favorites and Mail VIPs
Apple does a good job of providing customers with a unified experience across all devices with iCloud syncing, but one inconsistency that the company has yet to address is iOS Favorites and Mail VIPs. Here’s why (and how) Apple should merge the two features.
What Was Tim Cook Trying to Prove With This Meaningless Chart?
Apple had some very interesting and exciting announcements during the company’s iPhone event Tuesday, but one item stood out as odd and meaningless. Was Tim Cook trying to mislead us with a “cumulative iPhone sales” chart?
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The Real Reason for the MacBook Pro Delay is Thunderbolt 2
When WWDC 2013 came and went without an update to the MacBook Pro line, many wondered what Apple was waiting for. A radical redesign, just a year after the introduction of the MacBook Pro with Retina Display, seemed unlikely, and rumors of the discontinuation of the non-Retina models wouldn’t logically explain a delay in updating the remaining members of the family. Earlier this month, an answer to the mystery finally seemed to drop: Apple was waiting for a custom CPU…
Will Microsoft’s Servers Be Able to Handle the Xbox One Load?
Picture It It’s an early morning in November. Thousands of eager gamers from all over the United States and many other countries have just returned home from overnight campouts at local electronics and big-box stores and tens of thousands more are unboxing a recently-delivered package. The cause of this commotion? Microsoft’s Xbox One gaming and entertainment console. All of these gamers quickly connect the Xbox One to their televisions and press the power button with excitement. The familiar Xbox logo…
Editorial: What the Heck is Wrong With Tech Marketing These Days?
While at the movies last week, my wife and I were treated to a pre-film advertisement for the Microsoft Surface tablet. With a “behind the scenes” style, the mini feature showed the making of the company’s latest TV ad: the nonsensical dancing one set in an office. As I sat dumbfounded by the pride the creators of this ad attempted to project, I asked myself an important question: what the heck has happened to tech marketing? While Microsoft’s latest marketing…
Editorial: Rediscovering CDs in the Age of Music Downloads
The method by which I collect music has changed considerably over the years. At a very young age, I recorded my favorite radio stations to blank cassettes, then dubbed the songs I wanted to mix tapes. When I started to earn some money, I would buy cassettes, then CDs. Then of course came Napster and, so as not to incriminate myself, let’s just say I found that service “very interesting” during my cash-strapped college days. Once the novelty of Napster…