With the costs of media content and shipping on the rise, Amazon warned last week that it may be forced to raise the cost of its Amazon Prime membership by $20 to $40 in the U.S. this year. With Prime members placing many more orders than their non-member counterparts, however, the warning may simply be a bluff.
Amazon’s promise last month to begin Sunday deliveries suddenly seems far less impressive now that the company has unveiled plans to offer 30 minute deliveries via a fleet of autonomous flying drones. The company says the new program, called Amazon Prime Air, is ready to take off as soon as the FAA allows private companies to operate drones in the US.