While at the movies last week, my wife and I were treated to a pre-film advertisement for the Microsoft Surface tablet. With a “behind the scenes” style, the mini feature showed the making of the company’s latest TV ad: the nonsensical dancing one set in an office. As I sat dumbfounded by the pride the creators of this ad attempted to project, I asked myself an important question: what the heck has happened to tech marketing? While Microsoft’s latest marketing
Ken Segall: Apple’s Dominance in Marketing is Eroding
Author and former adman Ken Segall argues that Apple may have lost its edge in when it comes to marketing. Segall, who helped develop Apple’s famous “Think Different” campaign in the late 1990s, points out that the days of Apple’s humorous “Get a Mac” campaign are long gone, and that the new era of product-focused marketing favored in Cupertino is proving far less effective against mobile rival Samsung. While you can still argue that Macs and i-devices have a ton