Facebook has to make money somehow, right? The company has decided to take advertising to the next level by rolling out autoplay video ads in users’ news feeds. The ads, which will thankfully be muted unless you click on them, will start playing as you scroll through your feed, and there’s no way to turn them off.
Nokia iPhone 5c Tweet One of the Most Popular Marketing Tweets Ever
When Apple finally unveiled the iPhone 5c earlier this month, rival Nokia wasted no time in delivering its own marketing response, pointing out via Twitter that Lumia smartphones have long offered users a variety of colorful hardware. That Tweet has now become one of the most successful marketing moves in Twitter history.
Editorial: What the Heck is Wrong With Tech Marketing These Days?
While at the movies last week, my wife and I were treated to a pre-film advertisement for the Microsoft Surface tablet. With a “behind the scenes” style, the mini feature showed the making of the company’s latest TV ad: the nonsensical dancing one set in an office. As I sat dumbfounded by the pride the creators of this ad attempted to project, I asked myself an important question: what the heck has happened to tech marketing? While Microsoft’s latest marketing
Microsoft Uses Siri to Narrate Windows 8 vs iPad Commercial
Microsoft is out today with a humorous new ad for the company’s Windows 8 tablet platform. The ad pits an ASUS tablet (the 10.1-inch VivoTab Smart) against the fourth generation iPad and uses Apple’s Siri digital assistant to highlight the more advanced capabilities of the Windows platform. In order, Siri informs the viewer that the iPad can’t “update like that,” showcasing Windows’ live tiles on the Start Screen; can only “do one thing at a time,” referring to Windows’ ability