Although an original member of the Blu-ray Disc Association, Apple has never embraced the format, calling it a “bag of hurt” and preferring to guide customers towards its own “high definition” content via the iTunes Store. Mac owners could still use Blu-ray optical drives, although there was no official support in OS X for the commercial Blu-ray video format. Still, determined fans of high quality, and high capacity, optical media resigned themselves to attaching external Blu-ray drives to their iMacs