Nielsen Online Ratings

Ratings Firm Nielsen Tests New Method to Measure Online Viewers

As a growing number of consumers view content online, one of the biggest challenges facing the television industry is finding a reliable and universal method to measure this digital viewership. According to The Wall Street Journal, ratings giant Nielsen thinks it has the solution. The firm is expected to announce Tuesday that it is testing a new tool to measure online video streaming with help from several major networks, including NBC, FOX, ABC, Univision, Discovery, and A&E. The tool, called…